Safety and Environment
Placing top priority on safety, accident prevention and environmental preservation, ensuring the safety and health of our employees, our customers and local communities, and actively promoting environmental preservation.

Ethics and Fairness
Obtaining the trust of society and meeting the expectations by acting fairly while maintaining high ethical standards and a strong sense of responsibility and maintaining transparency in management.

Customer-focus 
Providing customers with new values and solutions, and achieving sustainable growth together.

Innovation
Achieving continuous innovation in all corporate activities, and aiming for dynamic evolution and growth.

Fieldwork and Initiative
Strengthening fieldwork abilities and initiative, the foundations of our corporate activities, through consistently learning from one another and constant self-driven efforts.

Global Competitiveness
Pursuing competitiveness through global top quality standards and cost management, and achieving growth and expansion in the global marketplace.

Global Coalition
Developing global coalition through integrated internal linkages and strategic alliances with external parties.

Emphasis on Human Resources
Providing an environment where employees find value in their work, and building positive, energetic relationships between people and the organization.